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Job Title :
Marketing Director, Retail Health Services
Job ID :
734201BR
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Marketing
Description :
Job Description
At CVS Health, we’re reinventing our front store and pharmacy to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700 retail stores, and we want to make sure our stores are ready to help each of our customers take the right first or next step in his or her healthcare journey. To help us achieve this goal we are looking for innovative marketing leaders who think big and push boundaries to drive results. We’re looking for a dynamic marketer with a background in retail health services i.e. optical, hearing, DME to help develop game changing ideas to grow and innovatively solve challenges within this important area of our business. Sounds like you? Read on.

·Drives the overall marketing strategy and marketing plans for retail health services business areas helping to deliver on business plans and objectives.

·Leads the development of annual marketing plans in support of these services including identifying and bringing new ideas and innovative approaches to the organization.

·Developing marketing strategies to drive trial and repeat through rapid, emerging opportunities in the digital space including the strategic use to digital media products.

·Becomes to go-to partner for services leaders to identify, understand, and collaboratively solve for consumers barriers driving sales change and develop strategies to drive incremental sales and share growth.

·Leads a results-oriented focus with team through partnership with Finance and Analytics to understand post-analysis measurement efforts against established metrics.

·Develop partnerships with key strategic partners to develop and manage sales-driving cooperative brand-building and promotional strategies.

·Proactive self-education around retail and marketing industry trends/best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.

·Manage and develop direct reports.

·Travel required: up to 35%.



Required Qualifications
- 8+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- 6+ year’s cross-functional leadership experience.
- 2+ years of health services marketing or business experience.
- Proven track record of the ability to work collaboratively with internal and external business partners in delivery.
- ROI positive results.


Preferred Qualifications
- Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
- Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
- Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse
audience base.
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

-
4+ years of retail marketing or retail agency/strategy experience.
- Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.


Education
Bachelor’s degree required with a focus in Business, Marketing, Finance, or related field preferred. Ideally, an MBA.


Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/

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CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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