Job search

Apply Now    
Job Title :
Director Digital Personalization
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Digital|Information Systems|Strategy
Description :
Job Description
CVS Health is embarking on a bold digital agenda to transform health care and empower millions of customers on their path to better health. Evolving CVS Health’s ability to create personalized experiences across our consumer touch points is a key priority for the company and for our Digital team. Within the Digital team, our Digital Personalization team is building out and implementing leading-edge capabilities to develop real-time Omni-channel decisioning using big-data technologies and advanced machine learning (AI) tools and algorithms fueled by 360 customer data. These cloud-based platforms are being built in collaboration with top-tier technology partner components using lean agile teams. This is a rare opportunity for strong digital product owners who have experience with advanced marketing technology and a real passion for what machine learning can unlock to build out capabilities which will be used at a massive scale. Join us on this exciting journey towards presenting our 70M ExtraCare members with even more relevant, contextual and valued messages and offers.

CVS Health is seeking a Director of Digital Personalization as part of the Digital Personalization team. In this role, using a deep understanding of customer-centric business practices, you will help define the path for CVS, starting with our Front Store retail business, to deliver highly personalized offers and communications to our customers. This work will entail both strategy & deep technical product management. You will be defining the vision & business case for major programs, laying out the strategy and technology roadmap, leading a team of product managers to ensure high-quality builds/executions, and working with the business to drive value.

Your responsibilities will include:
  • Defining the vision and roadmap to advance CVS’s personalization efforts centered on continuous advancements to our customer segmentation and message orchestration
  • Staying abreast of the latest technology advancements and offering new insights to our business partners on how to drive business value with the tools we have as well as through enhancements and new tools
  • Partnering with our business counterparts, prioritizing amongst a portfolio of projects to improve value creation and aligning on KPIs to measure success
  • Owning technology product management of multiple technology systems and processes (leading 2-5 product managers)
  • Working closely with IT and functional teams to design, implement, and operationalize personalization technology infrastructure and platform strategy to improve existing operations
  • Leading business process transformation/change management and implementation efforts
  • Partnering with IT leadership to successfully manage and develop relationships with our technology providers and vendor partners
  • Maintaining a high level of productivity and quality while supporting aggressive roadmaps for business systems and process transformations

Required Qualifications
Minimum 10 years of experience in product development or management within a digital setting, (ideally using agile development methods) OR
MBA plus minimum 3 years of post MBA top-tier consulting experience

Minimum 5-10+ years of experience implementing large back-end platforms/systems (ideally experience with both on premise and cloud implementation)
MBA plus minimum 3 years of post MBA top-tier consulting experience

Minimum 5+ years of experience partnering with multiple groups (IT, Marketing) to define and execute on a roadmap OR MBA plus minimum 3 years of post MBA top-tier consulting experience

Minimum 10+ years of experience in roles which require initiative to drive projects, tenacity to delivery results in a complex environment, and the ability to lead across many projects
MBA plus minimum 3 years of post MBA top-tier consulting experience

Minimum 8-10+ years of experience using quantitative skills with the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations
MBA plus minimum 3 years of post MBA top-tier consulting experience

Minimum 5+ years of people management

Minimum 10+ years of experience in roles requiring strong communication and interpersonal skills, and the creation/delivery of succinct executive-level presentations

Preferred Qualifications
Management consulting experience

CRM, ESP, marketing cloud, or other personalization technology experience

Experience overseeing processes required to maintain large scale reporting and insights systems

Retail experience

Experience with loyalty programs


Bachelor's degree required, MBA preferred

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Apply Now    
Link for schema

Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

Changing the future of health care at CVS Health

CVS Health Opens Talent Connect Center (TCC) at Fort Bragg

Colleague Resource Groups at CVS Health

com_survale.init(1481313728000) survale.init(101009583)