Job DescriptionAt CVS Health, millions of times a day, we are helping people on their path to better health – from advising on prescriptions to helping manage chronic and specialty conditions. Because we are present in so many moments, big and small, we have an active role in shaping the future of health care.
MinuteClinic, the retail clinic located inside select CVS Pharmacy and Target locations plays a critical role in our mission to help people on their path to better health. In our 1,100+ locations, we provide access to high-quality, affordable care for a variety of conditions in a more convenient manner than the typical physician’s office. We leverage digital technologies to deliver on our promise of convenience and are committed to creating unmatched consumer experiences, both online and in our clinics.
What you’ll do:
The MinuteClinic Marketing Director will lead a team that is responsible for creating marketing solutions in the health care space, across media channels including traditional and digital. This team will set the annual Marketing plan and will need to partner across the organization and externally to ensure the strategy is delivered consistently across owned, earned, and paid channels. Partnering closely with senior leaders, you will help deliver the business goals through insight based breakthrough marketing programs. Additionally, this leader will be accountable to driving measurable sales impact – an awareness and comfort level with marketing analytics and performance based marketing is key. This position requires an individual who also has experience leading a cross functional team and given the nature and pace of our business, this leader must be able to lead and do. This role is ideal for a dynamic marketer who thinks big and pushes boundaries to deliver business results.
Drive the overall marketing strategy and marketing plans for MinuteClinic, helping to deliver on business plans and objectives - - with a keen focus on optimizing what is working on and thinking big and broad about new ways to reach customers.
Leads the development of annual marketing plans in support of the MinuteClinic team, leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive brand awareness, consideration and preference.
You will become the trusted partner for MinuteClinic leadership by helping them to identify the unmet needs of our MinuteClinic patient and by sharing key patient insights with them in order to collaboratively solve for these barriers.
Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development with a keen sense of detail and organization skills, ensure the team is executing consistently across multiple marketing channels, with a heavy focus on digital channels.
Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification.
Lead a results-oriented focus with team through partnership with Finance and Analytics to understand post-analysis measurement efforts against established metrics.
Develop partnerships with key CPG partners to develop and manage visit-driving cooperative brand-building and promotional strategies.
Proactive self-education around retail health care and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.
Profile new and existing customers to understand opportunities for retention/growth.
Identify, manage and “unblock” cross-functional and cross-initiative issues.
Establish strong collaborative working relationships with internal business partners including Enterprise Digital, MinuteClinic Operations, Clinical Operations, Corporate Communications, etc.
Manage and develop direct reports.
Travel required: up to 15%.
Required Qualifications8+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
6+ years cross-functional leadership experience
2+ years of brand or category management experience a plus
Proven track record of the ability to work collaboratively with internal and external business partners in delivery of ROI positive results.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Preferred QualificationsExperience in retail marketing or digital marketing
Education- Bachelor’s degree in Business, Marketing, Finance, or related field required.
- MBA preferred
MinuteClinic is the largest provider of retail health care in the nation and continues to be reaccredited by The Joint Commission. MinuteClinic’s unique structure and approach to health care offers a rewarding alternative to the traditional patient care practice, focused on autonomy, empowerment, education and evidence-based patient care. MinuteClinic operates the most retail clinics in the nation and is partnered with some of the largest health care systems in the country!
With MinuteClinic, you have the unique opportunity to manage your clinic and treat your own patients, in an autonomous environment, always knowing you have the support of your colleagues, managers and collaborating physicians, behind you. Led by our expert clinicians and guided by our evidenced based practices, MinuteClinic moves the treatment of common illnesses forward and provides the high-quality care you might expect from traditional patient care settings.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW
and EEO IS THE LAW SUPPLEMENT
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CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.
For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/