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Job Title :
Marketing Manager - Pharmacy
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Description :
Job Description
At CVS Health, millions of times a day, we’re helping people on their path to better health – from advising on prescriptions to helping manage chronic and specialty conditions. Because we’re present in so many moments, big and small, we have an active, supportive role in shaping the future of health care.

You’ll be part of an exciting team focused on driving growth through new product and service offerings to attract and retain pharmacy customers, working closely with product innovation and Rx Operations teams. We are looking for a Pharmacy Marketing Manager that can quickly and effectively onboard to learn the needs of the customer and support several innovative solutions launching in 2018 as well as a variety of other script driving initiatives and pilots.

The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 7 company while driving the execution of integrated marketing plans to reach our specific business and marketing goals.

Specific Responsibilities:

Participate in cross-functional working team meetings related to new products and services development and go to market strategies focused on growing pharmacy share

Develop, execute, and manage marketing strategies leveraging paid, earned, and owned channels (specifically in store signage, direct mail and email)

Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product Innovation, Rx Operations, Customer Insights, Media, Creative, Analytics, Agency Partners, Digital, Legal) to ensure marketing initiatives meet launch and in-store deadlines

Develop and maintain marketing project schedules and status reports as well as presentations that communication project updates and/or milestones

Act as an independent self-starter and anticipate requests to properly execute projects and initiatives. ·

Develop creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines

Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results

Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process

Proactively self-educate around retail and marketing industry trends to identify best practice opportunities for CVS

Required Qualifications
3 or more years’ or greater with prior knowledge/experience in marketing principles and practices

Proven ability to translate consumer insights into business opportunities

Solution-oriented, resolving program issues

Enjoys managing multiple projects at once, in a fast-paced environment where collaboration and attention to detail are keys to success and priorities can change quickly

Consistently demonstrate willingness to take on new responsibilities

Creative yet analytical outside of the box thinker who is capable of coming up with unique solutions

Solicits feedback regularly to improve performance; comfortable giving and providing difficult or constructive feedback

Preferred Qualifications
Healthcare experience

Bachelor's degree (Business, Marketing preferred)

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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