Job Description At CVS Health, millions of times a day, we are helping people on their path to better health – from advising on prescriptions to helping manage chronic and specialty conditions. Because we are present in so many moments, big and small, we have an active role in shaping the future of health care.
To further innovate and enable our critical role, we have initiatives in development focused on creating better health outcomes for more people, including a bold digital agenda aimed at transforming health care, pharmacy, and retail. We see digital technologies as a key tool to helping people on their path to better health and empowering the consumer to navigate the world of pharmacy care and making saving time and money on everyday essentials. The company is committed to a transformational digital investment profile to create unmatched consumer experiences, both online and in our stores.
The Sr. Manager of Digital Pharmacy Marketing is responsible for supporting prescription growth through digital marketing as well as driving consumer adoption of our digital pharmacy tools. Working closely with business partners across the organization, the Senior Manager will be responsible for the following:
Develop, execute, and manage marketing strategies and integrated plans leveraging paid, earned, and owned channels and assets, with both online and offline tactics to drive awareness and traffic to our tools.
Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development.
With a keen sense of detail and organization skills, provide careful execution across multiple marketing channels, with a heavy focus on digital channels.
Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification.
Establish and leverage analytics to measure campaign success; continuously optimize to deliver desired results.
Profile new and existing customers to understand opportunities for retention/growth.
Identify, manage and “unblock” cross-functional and cross-initiative issues.
Establish strong collaborative working relationships with internal business partners including Enterprise Digital, Operations, Marketing, Stores, Communications, etc. Required Qualifications6+ years of relevant work experience with demonstrated ability of taking ownership of significant projects and strategy implementation.
Direct Marketing experience with proven track record of planning, monitoring and delivering tactical online and offline marketing activities with a strong focus on ROI.
Strong comfort with managing multiple projects at once, in a fast-paced environment where collaboration and attention to detail are keys to success.
Experience developing marketing campaigns to create awareness and consideration of digital assets – e.g. website, mobile app, digital tools
Ability to get buy-in in short order amongst key stakeholders in the creative development and review process.
Experience sharing back out with business partners, things that are working and things that can be improved.
Comfort/familiarity with emerging technologies and inexorable intellectual curiosity.
Exceptional collaboration, communication, and leadership skills.
Strong analytic and operational skills.
Preferred QualificationsExperience working in a Marketing environment at an e-commerce company of e-commerce division is desired, but not required
Experience in creating campaigns that drive results in the healthcare or retail space is a plus.
Proficiency with developing forecasts, monitoring results, and providing insightful recommendations.
Proficiency with Excel and Powerpoint.EducationBachelor's degree required (Business, Marketing, or Economics preferred) Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW
and EEO IS THE LAW SUPPLEMENT
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health
CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.
For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/