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Job Title :
Senior Marketing Manager - Retail
Job ID :
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Description :
Job Description
You’ll be part of a team leading the development of marketing solutions across the Front Store focused on Consumables, General Merchandise, and Seasonal categories, spanning owned assets and paid media channels including traditional, digital, and emerging, engaging shoppers in the most relevant manner to increase trips, drive greater share of consumer spending and increase positive perceptions of CVS. The Senior Manager will play a vital role in leading campaign efforts and working cross-functionally to help ensure larger category strategies deliver the necessary business and consumer outcomes (ROI, Budget, etc.). This role will work closely with many cross-functional partners including merchandising, creative, print procurement, finance, legal, etc.

Duties & Responsibilities:

Ownership of end to end accountability for marketing campaigns from initiation through execution – develop strategy in partnership with Marketing Director, write marketing brief, gain stakeholder alignment, brief internal marketing teams, creative approval and implementation

Develop integrated marketing strategies for owned channels including email, direct mail, in-store, online, social and more

Leverage analytics to measure campaign success, and support optimization efforts to deliver desired results

Apply ‘lessons learned’ and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to improve internal processes

Manage and develop strong, collaborative relationships with partners across the organization and lead cross-functional team to ensure consistent communication and execution of strategy

Work closely with Insights team to field customer research and apply learnings into actionable strategy

Conduct competitive analysis to identify strengths, weaknesses and opportunities for CVS

Partner with legal and CPG brands to ensure all necessary approvals are in order prior to being released into the market

Proactively self-educate around retail and marketing industry trends to identify best practice opportunities for CVS

Required Qualifications
· 5 or greater years of marketing or advertising experience.

· Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously.

· Ability to communicate effectively at all levels, build relationships and lead cross-functional teams.

· Highly detail-oriented, self-starter, independent worker with critical thinking skills.

· Knowledge of PowerPoint, Excel, Outlook, Word.

Preferred Qualifications
Previous retail experience preferred.

Bachelor's Degree required; MBA preferred.

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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