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Job Title :
Digital Product Manager - Personalization
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Digital|Information Systems|Strategy
Description :
Job Description
CVS Health is embarking on a bold digital agenda to transform health care and empower millions of customers on their path to better health. Evolving CVS Health’s ability to build personalized experiences across our consumer touch points is a key priority for the company and for our Digital team. Within the Digital team, our Digital Personalization team is building out and implementing leading-edge capabilities to develop real-time Omni-channel decisioning using big-data technologies and advanced machine learning (AI) tools and algorithms fueled by 360 customer data. These cloud-based platforms are being created in collaboration with top-tier technology partner components using lean agile teams. This is a rare opportunity for strong digital product owners who have experience with advanced marketing technology and a real passion for what machine learning can unlock to build out capabilities which will be used at a massive scale. Join us on this exciting journey towards presenting our 70M ExtraCare members with even more relevant, contextual and valued messages and offers.

The Product Lead for Personalization’s core responsibility is to own, define and implement the product roadmap for a set of personalization products (e.g., CRM, ESP, cloud-base collaboration tool, etc.). In this position, you will play a key role on a team responsible for advancing CVS’s ability to deliver personalized experiences to its customers and patients. You will help identify the next priorities, lead the definition of requirements for each product, partner with our IT teams through development and deployment, and own and manage the products ongoing.

Your responsibilities will include:

Drive the definition, development and deployment of capabilities that substantially enhance the consumer experience and address CVS’ strategic and financial objectives (including CRM and other personalization platforms)

Work closely with our ExtraCare team and other key business partners to collect requirements, understand and help identify business value, understand required capabilities, and translate these to technical product requirements

Help drive product optimization initiatives; developing and executing on optimization roadmap

Partner with our IT PMO and development teams through requirements, development, testing and deployment

Act as point of contact for production support (includes occasional weekend work)

Support usability testing for roadmap initiatives in the Test phase to ensure key business objectives are met

Work closely with analytics to define success metrics, monitor and optimize the experience

Manage usability and consumer research initiatives for key roadmap and innovation projects working cross-functionally with key stakeholders

Managing and identifying risks, mitigation plans, and executive updates

Required Qualifications
Minimum 5+ years of experience in product development/management within a digital setting (ideally using agile development methods)

Minimum 5+ years of experience taking on end-to-end product ownership and successfully delivering results in a dynamic and complex environment

Minimum 5+ years in project management including managing multiple projects in various phases, and balancing strategic thinking with tactical execution tasks

Minimum 3-5 years of experience using quantitative skills with the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations

Preferred Qualifications
CRM, ESP, marketing cloud, or other personalization technology experience

Experience implementing large back-end platforms/systems which connect to legacy environments

Experience with implementing new workflows and managing through business process change

Exceptional people leadership skills, strong work ethic, dedication, and desire to succeed, in addition to strong initiative and resourcefulness

Technical savvy with a focus on continually improving customer experience and proven ability to multitask, effectively manage and adapt to evolving priorities

Tenacity and high energy level

Bachelor's degree required, Masters preferred

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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