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Job Title :
Director, Personalization Program Strategy
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Description :
Job Description

CVS Health is a Fortune 7 company embarking on a journey of evolving its existing ExtraCare program into a world-class personalization and loyalty program. This is a top initiative within the company and we have a team dedicated to recruiting the best talent in the world to help propel us into this goal. The company has already invested in state-of-the-art technology and scaling our loyalty program, now we are-focused on optimizing our customer contact strategy. We are looking for the best and brightest to join our existing team and help us deliver on this initiative.

The Director, Personalization Program Strategy will be responsible for leading a team in identifying, developing, and executing customer and category growth opportunities through the use of relevant and personalized marketing strategies. This person will be responsible for managing the P&L for our overall program portfolio, and play an integral role in both expanding capabilities within existing programs and identifying new ways for CVS to connect with our customers. The Director of Personalization Program Strategy will report to the Senior Director of Personalization Program Strategy & Design, with consistent exposure and engagement with VP and SVP levels.

Responsibilities include:

§ Lead a team of seven in developing hypothesis-driven program strategies to deliver on customer and category-led strategic objectives through the use of data, analytics, industry findings and cross-functional partnership

§ Lead the development and management of cross-channel contact strategy, ensure we are delivering relevant communications with every touch point that are supporting key objectives across customer & category strategies, including integration with broader Enterprise marketing strategies

§ Identify and develop innovative and out-of-the-box personalization strategies to test across customer cohorts and category strategies, this may include new communication approaches, cadence strategies, offer strategies, methods of offer delivery, new external partnerships, etc

§ Partner with resources across the organization to build 1:1 personalization strategies against identified opportunities, these strategies will include the use of all vehicles and all channels – e.g., direct mail, email, in-store offers, digital, etc

§ Size and scope personalization program and category opportunities, which should include a business case, a path to growth, an execution plan, and partnership buy-in

§ Support the management of ongoing forecasting & reporting of the financial performance related to personalization programs. Understand the key drivers or performance and continually identify plans to mitigate any risk

§ Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement

§ Develop a rich understanding of the CVS Health customer’s needs and motivations
- as well as the role CVS Health can serve in meeting these needs

Required Qualifications

7+ years experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment. Demonstrated ability to manage a P&L
Bachelor’s degree in Business, Management, Economics, Marketing, or Finance is preferred.

MBA is strongly preferred.

Preferred Qualifications

Strong leadership skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact. Flexible and can tolerate ambiguity and still operate effectively

Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization. Keen ability to distill complex ideas into simpler frameworks and illustrations. Outstanding strategic thinking and analytical skills. Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans.

Demonstrated passion for utilizing data to surface customer insights
- knowledge of analytical approaches, as well as clear demonstrated customer analytics is critical

Proven ability to work across multiple simultaneous projects with high time demands, and deliver impactful and mistake-free work product

Demonstrated capability to deliver work and provide positive leadership in fast-paced, multi-project team-oriented environment

Experience in utilizing personalized marketing vehicles to influence customer behavior –solid understanding of financial and operational functioning of targeted marketing vehicles

A passion for understanding and meeting the needs of the customer


BA/BS. MBA strongly preferred

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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