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Digital Optimization Analyst

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Job ID: 641018BR
Business Area: CVS Health
Primary Location: MA ‒ Boston
Job Type: Full Time
Job Category: Digital, Corporate
Clinical Licensure Required: N/A
Location Code OF394
Position Summary:
CVS Health is embarking on a bold digital agenda to transform health care and empower millions of customers on their path to better health. We are creating innovative digital solutions that will make health care more accessible, more integrated and more reliable for more people, online and in our stores. We are looking for passionate, driven people who want to join a high energy and growing team to make a difference in customers’ lives and who want to be on the ground floor of digital innovation that aims to reinvent what a pharmacy and a health care company can be.

The Digital Optimization Coordinator will be responsible for accelerating the pace of digital innovation at CVS Health through the management of test ideation, set-up, and measurement required to maximize learning. This individual is responsible for overseeing the execution and coordination of our A/B and MVT testing strategies. This is a critical role in shaping and improving the digital experience. This individual will monitor performance, and provide guidance of the prioritization test plan through data-driven recommendations on all aspects of our digital engagement strategy.This role will involve onsite optimization, site experience development and evaluating tools/applications to drive an enhanced digital customer centric experience.

Day-to-Day responsibilities include but are not limited to:

Program Management:

- Partner with business owners, product managers and other stakeholders to define creative requirements and schedule
- Support development projects related to integration of site optimization capabilities across CVS Health organization
- Lead discovery efforts for testing opportunities within new digital programs.
- Monitor test results and increase exposure as needed; collaborate with product managers to transition winning tests to the production environment.
- Review test requirements and create test shells in Monetate.

Report and Testing Tool Management:

- Maintain data integrity; audit campaigns and custom events within the testing platform.
- Develop and manage status reports for internal and external communications using Tableau.
- Leverage quantitative and qualitative data to provide insights and propose new testing scenarios.
- Partner with the vendor to implement custom analytics tracking as needed.
- Identify test setup/tracking issues and assist with troubleshooting.
- Manage the integration of third party data and customer tracking tools, e.g. Foresee.


Required Qualifications:
-2 or more years experience with A/B and multivariate testing methodologies
-2 or more years experience with Web testing platforms, such as Monetate, Adobe Target, Optimizely
-2 or more years managing complex projects, changing priorities and deadlines
-2 or more years experience using Adobe Analytics, Webtrends, Google Analytics or other analytics reporting platform


Preferred Qualifications:
-Digital experience within a Healthcare organization
-Proficient in using Excel and building reports in Tableau
-Ability to prioritize and adhere to deadlines while managing multiple projects and complex processes
-Ability to communicate clearly and persuasively to a wide range of audiences
-Outstanding attention to detail and organizational skills
-Proficiency in HTML, JavaScript, JQuery, CSS, regular expressions a plus


Education:
Bachelor degree required, Master's degree preferred

Business Overview:
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking AA EEO CVS Health

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/
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