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Senior Manager, Marketing, Digital Commerce

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Job ID: 642383BR
Business Area: CVS Health
Primary Location: RI ‒ Woonsocket
Job Type: Full Time
Job Category: Digital, Marketing, Merchandising
Clinical Licensure Required: N/A
Location Code OF080
Position Summary:
The Senior Manager of Marketing is responsible for driving awareness, traffic, and consumer acquisition and retention of shopping digitally with CVS, via cvs.com or in app shopping. Work closely with business partners in our Digital organization.

The Sr. Marketing Manager, will lead a small team, and be responsible for supporting a variety of initiatives to help us acquire new customers and increase our engagement with and retention of current customers. The Sr. Manager will play a key role in helping build the Marketing strategy and ensuring those strategies are executed according to plan, on time and on budget. Project management will be the responsibility of the person/persons reporting to the Sr. Manager, with strong oversight.


The team is specifically responsible for the following:

· Aid the Director, Digital Commerce, in developing the Marketing strategy by preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and putting together materials to communicate strategy to both internal and external partners.

·Support the development of and manage the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include email, direct mail, in-store, paid media, affiliate, social, and more. Must deliver work that is on-time, on-budget, and on-strategy.

·Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet launch and in-store deadlines.

·Proactively unlock customer insights around barriers to trial and/or new opportunities for CVS to pursue, with regards to digital customers and unmet customer needs.

·Drive test and learn agenda for new channels, messages, etc. that will yield stronger acquisition and retention numbers.

·Leverage analytics to measure campaign success, and support optimization to deliver desired results.

·Apply ‘lessons learned’ and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes.

·Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.

·Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit.

·Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.


Required Qualifications:
·8+ years of marketing or advertising experience with a focus on retail and digital marketing communications.

·A thirst for data driven Marketing – where data, technology, and creativity meet.

·Direct Marketing experience with proven track record of planning, monitoring and delivering tactical online and offline marketing activities with a strong focus on ROI.

·Strong comfort with managing multiple projects at once, in a fast-paced environment where collaboration and attention to detail are keys to success.

·Email experience.

·Enjoys managing projects in an environment where priorities can change quickly.

·Communicate effectively at all levels, across departments, and with Business Partners.

·Possess the ability to adjust interaction and communications styles for different audiences and situations.

·Contributes to a highly engaged-culture, leads with energy, self-confidence and understanding in ways that motivate and
inspires others.

·Demonstrates ability to persuade others to support important initiatives, gain alignment with our strategy and goals, and act in the best interests of the company.

·Involves and gets agreement from people (i.e., senior leaders, colleagues or other stakeholders) whose input and cooperation is needed to move forward.

·Listens actively and respectfully to others in a way that makes them feel valued and heard.

·Holds self and colleagues accountable for achieving results.

·Demonstrates resourcefulness and a “can-do” attitude when faced with challenges or problems.

·Decisive and effective problem-solving ability with an understanding of how to effectively escalate problems or concerns to management.

·Exposure to multiple marketing channels and vehicles, particularly digital channels.

· Ability to work well within a team setting.

·Strong attention to detail and process.

·Knowledge of PowerPoint, Excel, Outlook, Word.

·Experience in creating campaigns that drive strong eCommerce results is a plus.


Preferred Qualifications:
Experience working in a Marketing environment at an e-commerce company or e-commerce division is desired, but not required

Education:
Bachelor's Degree required (Business, Marketing, or Economics preferred)




Business Overview:
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking AA EEO CVS Health

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/
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