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Job Title :
Director - Marketing Retail Formats
Job ID :
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Description :
Job Description
At CVS Health, we’re reinventing our front store and pharmacy to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700 retail stores, and we want to make sure our stores are ready to help each of our customers take the right first or next step in his or her healthcare journey. As part we’re reinventing our retail formats to be relevant to the communities they serve i.e. Hispanic, Value, Wellness, etc. You’ll also partner closely with our field operations leaders to help in responding to local market dynamics where necessary. To help us achieve this goal we are looking for innovative marketing leaders who think big and push boundaries to drive results by leading a team in developing locally relevant, scalable marketing strategies to re-engage consumers with these new, relevant store formats.

What you’ll do:

You will lead a team in the development of marketing solutions in driving new customers and re-engaging existing customers in these new store formats, across media channels including traditional, digital and emerging, engaging consumers in the most relevant manner to them resulting in awareness, trial, and repeat usage of the re-imagined store in their local community. Partnering closely with senior leaders in our retail corporate teams and field operations teams you will help deliver plans through the development of insight based, breakthrough marketing ideas and programs. We’re looking for a leader who also has a proven track record in testing and validating emerging marketing ideas and leading a broad team.

Required Qualifications
8 or greater years of marketing experience with a strong foundation of business, retailer, and consumer understanding.

6 or greater years cross-functional leadership experience.

4 or greater years of retail marketing or retail agency/strategy experience.

2 or greater years of regional or localized marketing experience a plus.

Preferred Qualifications
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.

Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment

Self-motivated,high capacity individual who can function and win in a demanding, performance-driven environment.

Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.

Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.

Bachelor's Degree Required

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

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Our culture

CVS Health core values of Innovation, Collaboration, Caring, Integrity, and Accountability not only support our purpose of helping people on their path to better health for our customers and patients, but they also apply to how we support our more than 250,000 colleagues. You will find our culture at CVS Health, and our leaders encourage personal and professional growth.

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