At CVS Health, we are a pharmacy innovation company focused on helping people on their path to better health. A core part of our strategy is to deliver the consumer Health and Beauty from the Heart in all our Marketing touch points and customer experiences. We are looking for innovative Marketing Director of Beauty to connect to our consumers through various media channels in an effort to drive beauty sales, customers, and preference in a fragmented space. This Beauty Marketing Director position will require a performance based Marketing proven leader who thinks big and pushes boundaries to drive business results. This role is ideal for a dynamic marketer with beauty brands and digital experience. They will have had experience developing innovative retail business solutions that have addressed Beauty category challenges and generated category growth in sales. Required Qualifications8+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding. This includes driving the overall marketing strategy and plan for select front store business areas (i.e. Beauty and Personal Care) by leading the development and execution of Shopper Based marketing strategies and programs. What you’ll do: The Beauty Marketing Director will lead a team that is responsible for creating marketing solutions in the beauty space, across media channels including traditional and digital. This team will set the annual Marketing calendar for beauty and will need to partner across the organization and externally to ensure the strategy is delivered consistently across owned, earned, and paid channels. You will simultaneously have a pulse on emerging trends, while engaging shoppers in the most relevant manner possible to them which in turn will result in increased store trips and loyalty. Partnering closely with senior merchant leaders in our beauty business you will help deliver business plans through insight based breakthrough marketing programs. You’ll also be responsible for developing relationships with key Consumer Product Goods partners to collaboratively "win" with shoppers by addressing their "unmet" shopper needs. Additionally, this leader will be accountable to driving measurable sales impact – an awareness and comfort level with Marketing analytics and performance based Marketing is key. This position requires a leader who also has a proven track record of testing and validating emerging marketing ideas along with experience leading a larger cross functional team. Given the nature and pace of beauty and digital, this leader must be able to lead and do. Responsibilities: Drive the overall marketing strategy and marketing plans for beauty (cosmetics, skin, and personal care), helping to deliver on business plans and objectives - - with a keen focus on optimizing what is working on and thinking big and broad about new ways to reach customers Leads the development of annual beauty marketing plans in support of the merchant team and CPG partners, leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive sales and preference Developing marketing strategies to drive trips through rapid, emerging opportunities in the digital space including the strategic use to digital media products You will become the trusted partner for category merchants by helping them to identify the unmet needs of our CVS Pharmacy consumer and share emerging trends with them in order to collaboratively solve for these barriers. Drive sales changes, and develop creative strategies which will yield both sales and market share growth Gain alignment on Shopper Marketing recommendations and strategies, working cross-functionally (both internally and externally) to ensure seamless integration and execution Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development with a keen sense of detail and organization skills, ensure the team is carefully executing across multiple marketing channels, with a heavy focus on email, store signage, and owned websites as critical customer touch points Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification Build out plans that are not only focused on consumer growth and acquisition into the beauty category, but also partnering with the loyalty and personalization team to ensure we are reaching existing beauty customers at the right cadence, in the most effective marketing channels Leads a results-oriented focus with team through partnership with Finance and Analytics to understand post-analysis measurement efforts against established metrics. Develop partnerships with key CPG partners to develop and manage sales-driving cooperative brand-building and promotional strategies. Proactive self-education around retail and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand. A passion for beauty consumer behavior and digital innovation Manage and develop direct reports.
Travel required: up to 20%.
6+ years of cross-functional leadership experience.
4+ years of retail marketing or retail agency/strategy experience.
4+ years of digital marketing experience including examples of testing and validating emerging opportunities
2+ years of loyalty marketing experience a plus
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment ·
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.
Preferred QualificationsExperience in the Marketing function at a beauty brand, particularly an emerging digital brand.
Education- Bachelor’s degree in Business, Marketing, Finance, or related field required.
- MBA preferred
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW
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For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/